Marlboro - The Ride

AGENCY: LEO BURNETT INDONESIA

BRAND: PHILIP MORRIS INDONESIA

ROLE: GROUP CREATIVE DIRECTOR

GLOBAL BRAND-BUILDING PLATFORM

Digital Contest Platform - Integrated Communication - Brand Activation - Product Packaging

CHANNEL COMMUNICATION PLANNING
PR Events - CRM DM Promotion - brand Activation - Limited Edition Packaging - 
Interactive CD-Rom - Cinema TVC - Print Magazines and Newspapers - OOH - In Store POPs

Marlboro - The Ride

Marlboro - The Ride

Key Visual - OOH/Print

Marlboro - The Ride

Marlboro - The Ride

Key Visual - OOH/Print

Marlboro - The Ride

Marlboro - The Ride

Key Visual - OOH/Print

Marlboro - The Ride

Marlboro - The Ride

Interactive Software UI/UX Design (Flash)

Marlboro - The Ride

Marlboro - The Ride

Create Your Own Team

Marlboro - The Ride

Marlboro - The Ride

Design Your Chopper

Marlboro - The Ride

Marlboro - The Ride

Interactive Software Design Configurator Features Options

Marlboro - The Ride

Marlboro - The Ride

Interactive Software Design Configurator Features Options

Marlboro - The Ride

Marlboro - The Ride

Interactive Software Design Configurator Features Options

Marlboro - The Ride

Marlboro - The Ride

Interactive Software Design Configurator Features Options

Marlboro - The Ride

Marlboro - The Ride

Interactive Software Design Configurator Features Options

Marlboro - The Ride

Marlboro - The Ride

Interactive Software Design Configurator Features Options

Marlboro - The Ride

Marlboro - The Ride

Interactive Software Design Configurator Features Options

Marlboro - The Ride

Marlboro - The Ride

Interactive Software Design Configurator Features Options

Marlboro - The Ride

Marlboro - The Ride

Limited Edition Pack Sleeve Concept Design

Marlboro - The Ride

Marlboro - The Ride

Limited Edition Pack Sleeve Concept Design

Marlboro - The Ride

Marlboro - The Ride

Limited Edition Pack Sleeve Concept Design

Marlboro - The Ride

Marlboro - The Ride

Limited Edition Pack Sleeve Concept Design

Marlboro - The Ride

Marlboro - The Ride

Retail Animated Campaign Storyboard

Marlboro - The Ride

Marlboro - The Ride

Retail POSM Back Panel Design

Marlboro - The Ride

Marlboro - The Ride

Retail POSM Back Panel Design

Marlboro - The Ride

Marlboro - The Ride

Retail POSM Back Panel Design

Marlboro - The Ride

Marlboro - The Ride

Retail POSM Back Panel Design

Marlboro - The Ride

Marlboro - The Ride

Retail POSM Back Panel Design

Marlboro - The Ride

Marlboro - The Ride

Retail POSM Back Panel Design

Marlboro - The Ride

Marlboro - The Ride

Retail POSM DM Flyer Holder

Marlboro - The Ride

Marlboro - The Ride

Retail POSM DM Flyer Holder

Marlboro - The Ride

Marlboro - The Ride

Retail POSM DM Flyer Design

Marlboro - The Ride

Marlboro - The Ride

Retail POSM DM Flyer Design

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Marlboro - The Ride

Design Your Chopper