BMW Malaysia

AGENCY: JWT / XM APAC X SocialCloud

BRAND: BMW MALAYSIA

ROLE: CREATIVE INNOVATION CONSULTANT (SOCIALCLOUD)

TASK .01 :// INTEGRATED BRAND ACTIVATION CAMPAIGN DEVELOPMENT FOR BMW SERVICE + REPAIR INCLUSIVE.

TASK .02 :// BMW WEBSITE OPTIMIZATION (2 OPTION)
TASK .03 :// BMW BRAND- BULDING DIGITAL X SOCIAL X MOBILE CREATIVE INNOVATION PROPOSAL

BMW

BMW

Digital Agency on Record Presentation

BMW

BMW

Task .01

BMW Malaysia

BMW Malaysia

Brand Perception Insights

BMW - BS+RI

BMW - BS+RI

Communication Strategy

BMW - BS-RI

BMW - BS-RI

Branding (Logo) Design

BMW - BS+RI

BMW - BS+RI

Communication Strategy Overview

BMW "JoyRide"

BMW "JoyRide"

Holistic Brand Activation Campaign Idea

BMW "JoyRide"

BMW "JoyRide"

Website BMW "JoyRide" Promotional Popup Banner

BMW "JoyRide"

BMW "JoyRide"

Creative Concept Description

BMW "JoyRide"

BMW "JoyRide"

Campaign Mechanic Step .01 - Create Your Team

BMW "JoyRide"

BMW "JoyRide"

Campaign Mechanic Step .02 - Choose Your Route

BMW "JoyRide"

BMW "JoyRide"

Campaign Mechanic Waze x BMW Navigation App Collaboration

BMW "JoyRide"

BMW "JoyRide"

Campaign Mechanic Step .03 - Choose Your Car"

BME "JoyRide"

BME "JoyRide"

Campaign Mechanic Step .03 - Choose Your Car" or maybe use your own BMW

BMW "JoyRide"

BMW "JoyRide"

Campaign Promotional Site Section

BMW "JoyRide"

BMW "JoyRide"

Social Media Integration Facebook x Twitter x Instagram x Youtube

BMW "JoyRide"

BMW "JoyRide"

Social Media Integration Facebook x Twitter x Instagram x Youtube

BMW "Joyride"

BMW "Joyride"

CRM - Promotional eDM

BMW "JoyRide"

BMW "JoyRide"

BMW Malaysia - Facebook Promotion

BMW "JoyRide"

BMW "JoyRide"

ATL - OOH - Showroom Billboards

BMW "JoyRide"

BMW "JoyRide"

ATL - OOH - Billboards

BMW "JoyRide"

BMW "JoyRide"

Overall Campaign Market Deployment Strategy

BMW "JoyRide"

BMW "JoyRide"

Blogger's Collaboration

BMW "JoyRide"

BMW "JoyRide"

Campaign Benefits

BMW MALAYSIA

BMW MALAYSIA

TASK .02 BMW Website Revamp Concept .01

BMW MALAYSIA

BMW MALAYSIA

Information Architecture Optimization

BMW MALAYSIA

BMW MALAYSIA

Website Revamp Objectives

BMW MALAYSIA

BMW MALAYSIA

Website Revamp - The Vision

BMW MALAYSIA

BMW MALAYSIA

BMW MALAYSIA

BMW MALAYSIA

Mobile-First Solutions

BMW MALAYSIA

BMW MALAYSIA

BMW MALAYSIA

BMW MALAYSIA

Content Personalization is Key.

BMW MALAYSIA

BMW MALAYSIA

Targeting the Right People.

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

020

020

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Product's Functional Benefits

BMW MALAYSIA

BMW MALAYSIA

UI/UX Creative Concept Strategy & Design Thinking Focusing on the BMW Brand Benefits, Intuitive Search and Social Media

BMW MALAYSIA

BMW MALAYSIA

BMW Brand Benefit: Design

BMW MALAYSIA

BMW MALAYSIA

BMW Brand Benefit: Innovation

BMW MALAYSIA

BMW MALAYSIA

BMW Brand Benefit: Heritage

BMW MALAYSIA

BMW MALAYSIA

BMW Brand Benefit: Performance

BMW MALAYSIA

BMW MALAYSIA

BMW Brand Benefit: Reputation

BMW MALAYSIA

BMW MALAYSIA

BMW Brand Benefit: Promotional Flexibility

BMW MALAYSIA

BMW MALAYSIA

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BMW MALAYSIA