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Gaël Dubé | Global Creative Director
BIO
Gaël has a unique approach to the creative process, fostering innovation & design thinking, emerging tech & experience design. He has led, trained and built versatile creative teams across nations, agency networks and global clients.
Gaël excels with scouting, incubating and nurturing creative talents including creative strategist, art directors, visual & motion artists, digital technologists, film & video producers, storytellers and content creators.
With a love of travel and a passion for foreign cultures, Gaël has a very eclectic background. He has spent most of his life abroad, living and working in the most exciting parts of the world. He moved to Asia in 2000 where he spent 20 years travelling around the region.
After a decade living and working in Japan, getting married in Singapore, Gaël relocated with his wife to Shanghai three years ago.
He helps clients to bridge the gap between consumer demand, market insights and the brand-product experience. His ideas are always grounded in strategic thinking, created with full awareness of the business issues that they need to solve.
Gaël consults directly with clients and collaborates with agencies, design studios and production houses. He helps with new business opportunities, creates advertising campaigns and digital platforms from integrated campaigns and digital product launches to system design and human-centred experiences.
Before running his own consultancy business, Gaël held a variety of global, regional and national roles, around the world reaching over 1 billion consumers in 1st, 2nd and 3rd economies: the US, China and Japan.
Due to Covid-19, Gaël recently moved to Europe with his family. He is currently working remotely between London and Lisbon.
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WORK
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20 yRS
Global Creative Director
(North America, EU, Asia)
2018/Q4 - 2020/Q3
BrandStörm
Shanghai, London, Zürich & Lisbon
Creative, Design & Innovation Consultant
Gaël consults directly with clients or collaborates with agencies and design/production studios. He helps with new business opportunities, creates new campaigns and platforms. From integrated campaigns and digital product launches to system design and human-centred experiences.
Due to COVID-19, Gaël is currently working remotely between London, Zürich and Lisbon.
Clients: Porsche, P&G, Dentsu/Isobar, Toyota UAE and the launch of Samsung 5G for the 2020 Tokyo Olympics.
2010/Q1- 2012/Q3
Asatsu-DK
Tokyo, Japan
Global ECD
Gaël launched the Global Innovation Team for Asatsu-DK - Overseas Division. He was responsible for securing new business for outbound Japanese clients across Asia, Europe and the US. The firm is Japan's third-largest advertising agency after Dentsu and Hakuhodo.
Clients: Pentax, Toyota, Mitsubishi, Sharp, Toshiba, Onitsuka Tiger, Kikoman, Honda, Ikea, Dominos Pizza, halls and Amino Water.
2007/Q4- 2009/Q1
Geometry Global
Tokyo, Japan
Group Creative Director
With a full decade of experience living & working in Japan, Gaël was instrumental in winning the BAT consolidated business in Japan for the creative powerhouse Ogilvy Action. Directly responsible for moving the BAT KOOL Global Creative Centre from New York to Tokyo under his leadership.
Highlights include the launch of the award-winning New Product Innovation "Kool Boost" and the "Kool Discovery" Global Experiential Platform earning his stripes as a reliable, creative leader.
Client: British and American Tobacco
Kool Global
2005/Q1- 2006/Q4
Saatchi & Saatchi
Hong Kong, Greater China
Regional ECD
Gaël was involved in launching the shopper marketing arm of Saatchi & Saatchi in Greater China. He won the P&G (All Brands) consolidated business for corporate events in Greater China as well as several new business pitches.
Client: P&G All Brands, Walmart, Carlsberg, Haagen Dasz, 3M and BMW
2019/Q3 - Current
Drip* Streetwear Ltd.
London, UK
Co-Founder - Global Creative Director
Drp* STRW curates the most exclusive Limited Edition sneakers. Blurring the line between high-end streetwear and luxury fashion.
2012/Q2-2017/Q4
SocialCloud Studios Inc.
Tokyo, Japan
Co-Founder - Global ECD
Gaël developed several highly innovative projects through his consultancy business: SocialCloud, creating digital platforms and product titles for over half a decade.
He bootstrapped his business by simultaneously consulting on many creative projects across APAC, EU and North America.
Clients: BMW Malaysia, Toyota Japan, P&G Japan, Mercedes, Coca-Cola, Unilever, Indosat/Oredo and Line App.
2007/Q1-2007/Q4
TBWA/Tequila
Shanghai, China
Integrated Creative Director
Gaël managed a small team of creatives working mainly on the Pernod Ricard creative business in Greater China. Brand include Chivas Regal, Martel and Royal Salute.
He created and produced several brand activation campaigns, limited-edition packaging design & promotions for duty-free and experiential platforms: Chivas Music.
Clients: Pernod Ricard; Chivas Regal, Martel & Royal Salute, Apple, Adidas, Watson, Smint and Palm.
2009/Q3-2010/Q1
Convertium
Singapore
Digital Creative Director
Gaël managed a mid-sized team of 20+ digital strategists, creative directors, art directors, copywriters, content creators, UI/UX designers, web developers and technologists.
Highlights include the creation, development and production of OCBC digital brand guidelines, redesign of its online banking facilities, mobile products and in-store interactive devices at branches.
He also ran the day-to-day digital creative business for several existing clients while helping with new business.
Clients: OCBC Bank, Volkswagen APAC, EDB, Stamford Law
2009/Q1-2009/Q2
Possible Worldwide
Singapore
Global Digital ECD
Gaël has lead a full-size team of 40+ digital professionals including digital strategists, creative directors, art directors, copywriters, content creators, UI/UX designers, web developers and technologists.
Highlights include the creation, development and production of Motorolla 4G launch, P&G Pringles APAC and Bold 2in1- EU social media platforms.
Client: P&G, Pringles (APAC), Motorolla 4G (APAC), Bold 2in1 (EU), Tomorrow.com and more.
2003/Q1-2004/Q4
Leo Burnett/Arc Worldwide
Taiwan & Indonesia
Group Creative Director
Gaël launched of Leo Burnett's integrated communication arm in Asia: Arc Worldwide in Taiwan.
Highlights include the adaptation of Heineken Music: Thirst Event along with the award-winning Heineken "Meet you there." global ad campaign and McDonald's New Product Innovation "The Rice Burger".
Clients: Philip Morris: Marlboro, L&M & Parliament, P&G, Diageo; Johnny Walker, Heineken, McDonald, BenQ, Ferrero and more.
2002/Q1- 2003/Q1
Grey Worldwide/G2
Jakarta, Indonesia
Creative Group Head/Art-Based
As Creative Group Head, Gaël managed the day-to-day creative and design output of a small team of visual artists and copywriters. He was responsible for leading the BAT creative business on BAT managing two notable brands: Lucky Strike and Dunhill.
Highlights include the adaptation of the Global Experiential Platform Lucky Strike´s "F1 Tribe Art" featuring LS BAR F1´s team: Takuma Sato and Jenson Button.
The platform featured international and local creative artists such as renowned visual artist Julien Opie and Hussein Chalayan with the acclaimed short film “A place to Passage”.
Clients: BAT: Lucky Strike, & Dunhill
2000/Q1-2002/Q1
Lasalle College International
APAC - Jakarta, Indonesia
Creative Marketing Director,
CGMM Program Director & Lecturer.
Gaël was responsible for the creative direction, marketing & promotions of the brand across APAC.
Highlights include the launch of Digital Photography, 2D/3D Animation in Cinema & Television Programs along with a variety of short courses. He helped with the development of the Bachelor's Degree curriculum in Computer Graphics & Multimedia.
1997
Ciné Groupe Interactif - A Lions Gate Film Company
Montreal, Canada
Multimedia & UI/UX Designer - 2D/3D Animation in Cinema & Television
Gaël was involved in creating, developing and producing several interactive projects from animated TV Series and Animated motion pictures to ludo-educative interactive games on CD-ROM and web format as well as developing UI/UX Design projects for Interactive DVDs.
Titles: Les Sentiers de l Aventure (CD-Rom Game), Mega Baby TV animated series, Heavy Metal (Animated Motion Picture), The Red Violon movie, Les Boys 1 & 2 movies (Interactive DVDs).
1996
Sony Saco Smart Vision
Canada & US
Multimedia & Motion Designer - Broadcast Video Content Editor
Highlights include the creation of broadcasting video content featured on new LED Outdoor Modular Displays for the Professional Sports & Entertainment industry.
Clients: Disney Playable Television, Indi 500, Baltimore Raven, Time Square, Celine Dion, U2 Pop Tour and more.
1999
Sid Lee
Montreal, Canada
Web Designer - Sr. Flash Designer
Gaël was responsible for designing and developing UI/UX designs for various digital projects including developing motion graphics in Flash for rich media websites.
Clients: Cirque du Soleil, CCM Sport, Aldo Shoes and more.
1998
CBC - New Media Division (Pro Sports)
Montreal, Canada
Multimedia & Digital Designer, Web Developer & Broadcast Video Content Editor
Gaël was involved for developing the first online CMS for the Canadian Broadcasting News Corporation allowing reporters to upload news and video content online.
Clients: PRO Sports News Division: NHL, MLB, NFL, NBA, PGA, Formula 1 and more.
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